Kristi serves as Chief Client Officer for the employee benefits practice. In this role, Kristi focuses on delivering an exceptional experience to JA Counter’s clients by supporting the operational infrastructure that clients rely on for customized and innovative solutions to all their benefits needs. This infrastructure includes account management and sales support, financial analysis, benefit technology, and a full array of client services. With the strength of client relationships as a foundational principle of JA Counter’s business, and an environment that fosters collaboration and teamwork, the benefits team is committed to continuous pursuit of effective and efficient client-focused service.

As Chief Client Officer and an advanced account and wellness partner, she assists clients with selection, implementation and administration of their employee benefits packages.  Kristi is focused on bringing practical solutions to organizations regarding health management, cost control, recruitment and overall culture that supports the wellbeing of employees; encouraging a win-win approach to reducing healthcare costs. Her direction, passion and focus comes from taking a more than fifteen year journey into the industry which allows her to draw on experiences in manufacturing, health care, wellness and general business operations; deploying solutions with equal focus on operational efficiency and experience.

Kristi lives in the Osceola area with her family. She enjoys supporting the growth of her children through various sports and activities (Destination Imagination is a favorite), supporting her community, spending time with her extended family, traveling, hiking, biking and camping.

Kristi is Life & Health Licensed in Wisconsin & Minnesota.