Our Team


CLU, LUTCF, ChFC, RHU, Employee Benefits Specialist and Corporate President


For over 35 years, JACounter (JAC) has specialized in providing comprehensive benefit consulting and innovative insurance solutions for individuals and employers. JAC is widely recognized as one of the leading insurance brokers in Western Wisconsin. Our team of highly skilled, licensed professionals serve individual and corporate clients throughout the United States.

The goal of our benefits division is to address solutions to healthcare issues, retirement planning strategy, and employee benefit concerns before they become problems. We work with employers to design comprehensive employee benefit plans that are cost effective for employers. We offer ongoing education and consulting to maintain the highest level of affordability and employee satisfaction. We value integrity, always working in the best interest of our customers.

Linda M. Skoglund is the President of JAC. An insurance industry leader, Linda is responsible for its strategic direction and continued growth. While focused on all areas of the business, she oversees JAC’s employee benefit and consulting practice and manages the organization’s vision, direction and client relationships. Linda has specialized expertise in areas of benefits consulting, regulatory compliance, benefits administration and insurance product design.

Linda began her career in the insurance industry in 1990. In 2001 she purchased the insurance and investment firm from her father, Jim Counter. She holds a Bachelor of Arts degree in Business Communication from the University of Minnesota as well as earned the CLU (Chartered Life Underwriter), ChFC (Chartered Financial Consultant) and RHU (Registered Health Underwriter) designations from the American College. She is also a NAHU Certified Patient Protection and Affordable Care Act Professional.

Linda is active in both her business and local communities. She has served on the Broker Advisory Board of both Medica and HealthPartners and is an active member of the Benefit Advisors Network (BAN). She has served locally on the board of the New Richmond Vitality initiative and actively supports in the Leadership Trust Initiative, a program through the New Richmond Area Community Foundation and Family Means. She is currently on the Board of the St. Croix Valley Foundation where she works on the Donor Services Committee. She is an active member and past board member of the local chapter of the Wisconsin Association of Health Underwriters (WAHU) and served as past president of the local life underwriters’ chapter (BRAIFA).

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