Our Team


Insurance Advocate

gpotvin@jacounter.com 715-246-8078

Rich brings over 20 years of financial industry expertise to the JA Counter team. Throughout his career, Rich has gained experience as a lender for area financial institutions where he provided excellent service for his clients. Rich looks out for his customers by making sure they are directed to the most beneficial products and solutions. As an Insurance Advocate, Rich provides top-tier administrative support to  insurance clients and other JA Counter associates. Rich is involved in bringing new clients to the firm and supporting our current clients by profiling their insurance needs, tailoring unique solutions for each account. Rich received his B.A. in Business Administration from the University of Wisconsin-Eau Claire.

Outside of the office, Rich is a mentor and board member with the Kinship of Polk County and a member of the board of the Friends of the Frederic Library. Currently, Rich lives outside of Frederic with his wife, where they enjoy their tandem bicycle, kayaking, time with friends and family and their horses, chickens and garden.

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