• Learn About J.A. Counter

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    JA Counter was founded in New Richmond, Wisconsin in 1976 as an insurance agency, specializing in individual life, health, and disability insurance and employee benefit planning.



  • Find Your Personal Coverage

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    Whatever your goals, we can help you get there! We provide investment and insurance advice that is individually customized for each client. We will help you translate your dreams into a plan aligned with your goals and risk tolerance.

  • See Our Business Services

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    Our employee benefit specialists interact with your employees and insurance carriers on a daily basis - and they know how to get answers to questions with professionalism in a timely manner.


  • Receive Brokerage Support

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    You have the talent and the drive to succeed - and as a Registered Rep, you know the importance of finding exactly the right strategy to support your clients success. Deciding how to maneuver your practice deserves thoughtful planning and precision navigation.

Learn About J.A. Counter

Find Your Personal Coverage

See Our Business Services

Receive Brokerage Support

JA Counter was founded in New Richmond, Wisconsin in 1976 as an insurance agency, specializing in individual life, health, and disability insurance and employee benefit planning.



Whatever your goals, we can help you get there! We provide investment and insurance advice that is individually customized for each client. We will help you translate your dreams into a plan aligned with your goals and risk tolerance.

Our employee benefit specialists interact with your employees and insurance carriers on a daily basis - and they know how to get answers to questions with professionalism in a timely manner.


You have the talent and the drive to succeed - and as a Registered Rep, you know the importance of finding exactly the right strategy to support your clients success. Deciding how to maneuver your practice deserves thoughtful planning and precision navigation.

Read Our News

The Affordable Care Act & How It Affects Your Company

The Affordable Care Act has brought on many changes for organizations since its implementation. For businesses with 50 or more full-time employees, the biggest Read More

Check Out Our Events

Prescription Drug Benefits: Strategy for Pharmacy Benefits Management

Employers of all sizes offering self-insured plans will gain knowledge about Pharmacy Benefit Managers and the value of carving out your pharmacy benefits during Read More

Health Care Reform Checklist for 2015

There are several resources designed to help you. We encourage you to reach out to our benefits team at JA Counter to get customized help. Please call 800-334-9252 or 715-246-3811 for customized help and answers to your questions.

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