• Learn About JA Counter

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    JA Counter was founded in New Richmond, Wisconsin in 1976 as an insurance agency, specializing in individual life, health, and disability insurance and employee benefit planning.



  • Find Your Personal Coverage

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    Whatever your goals, we can help you get there! We provide investment and insurance advice that is individually customized for each client. We will help you translate your dreams into a plan aligned with your goals and risk tolerance.

  • See Our Business Services

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    Our employee benefit specialists interact with your employees and insurance carriers on a daily basis - and they know how to get answers to questions with professionalism in a timely manner.


  • Receive Brokerage Support

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    You have the talent and the drive to succeed - and as a Registered Rep, you know the importance of finding exactly the right strategy to support your clients success. Deciding how to maneuver your practice deserves thoughtful planning and precision navigation.

Learn About JA Counter

Find Your Personal Coverage

See Our Business Services

Receive Brokerage Support

JA Counter was founded in New Richmond, Wisconsin in 1976 as an insurance agency, specializing in individual life, health, and disability insurance and employee benefit planning.



Whatever your goals, we can help you get there! We provide investment and insurance advice that is individually customized for each client. We will help you translate your dreams into a plan aligned with your goals and risk tolerance.

Our employee benefit specialists interact with your employees and insurance carriers on a daily basis - and they know how to get answers to questions with professionalism in a timely manner.


You have the talent and the drive to succeed - and as a Registered Rep, you know the importance of finding exactly the right strategy to support your clients success. Deciding how to maneuver your practice deserves thoughtful planning and precision navigation.

Read Our News

How Your Company Can Benefit From a Workplace Wellness Program

Workplace wellness includes education and activities that employers sponsor to promote healthy lifestyles for employees and their families. Some examples of wellness programs may Read More

Check Out Our Events

Think Bigger with JA Counter

  THINK BIGGER! New ideas that will force you to think outside the box around employee benefit trends, cost management, and improving employee engagement. Read More

Free Individual Health Insurance Guide

At JA Counter we understand that health insurance can be a bit confusing for most people that are not in the industry. One of our main goals in working with our individual, and group clients is to educate them on what fits their insurance needs, and how we can help manage issues that arise.

Please fill out the form to receive your Free Individual Health Insurance Guide download. If you have questions, please contact our New Richmond, Wisconsin office at (715) 246-3811.

Fill Out The Form Below to Download the Whitepaper

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