• Learn About J.A. Counter

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    JA Counter was founded in New Richmond, Wisconsin in 1976 as an insurance agency, specializing in individual life, health, and disability insurance and employee benefit planning.



  • Find Your Personal Coverage

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    Whatever your goals, we can help you get there! We provide investment and insurance advice that is individually customized for each client. We will help you translate your dreams into a plan aligned with your goals and risk tolerance.

  • See Our Business Services

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    Our employee benefit specialists interact with your employees and insurance carriers on a daily basis - and they know how to get answers to questions with professionalism in a timely manner.


  • Receive Brokerage Support

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    You have the talent and the drive to succeed - and as a Registered Rep, you know the importance of finding exactly the right strategy to support your clients success. Deciding how to maneuver your practice deserves thoughtful planning and precision navigation.

Learn About J.A. Counter

Find Your Personal Coverage

See Our Business Services

Receive Brokerage Support

JA Counter was founded in New Richmond, Wisconsin in 1976 as an insurance agency, specializing in individual life, health, and disability insurance and employee benefit planning.



Whatever your goals, we can help you get there! We provide investment and insurance advice that is individually customized for each client. We will help you translate your dreams into a plan aligned with your goals and risk tolerance.

Our employee benefit specialists interact with your employees and insurance carriers on a daily basis - and they know how to get answers to questions with professionalism in a timely manner.


You have the talent and the drive to succeed - and as a Registered Rep, you know the importance of finding exactly the right strategy to support your clients success. Deciding how to maneuver your practice deserves thoughtful planning and precision navigation.

Read Our News

Dale Carnegie Returns to New Richmond – 2017

Dale Carnegie Course is returning to New Richmond in 2017! Take the first step, by attending this informational meeting to learn about this opportunity Read More

Check Out Our Events

Prescription Drug Benefits: Strategy for Pharmacy Benefits Management

Employers of all sizes offering self-insured plans will gain knowledge about Pharmacy Benefit Managers and the value of carving out your pharmacy benefits during Read More

Free Individual Health Insurance Guide

At JA Counter we understand that health insurance can be a bit confusing for most people that are not in the industry. One of our main goals in working with our individual, and group clients is to educate them on what fits their insurance needs, and how we can help manage issues that arise.

Please fill out the form to receive your Free Individual Health Insurance Guide download. If you have questions, please contact our New Richmond, Wisconsin office at (715) 246-3811.

Fill Out The Form Below to Download the Whitepaper

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